The first remarks a person makes when he or she sees a quality, new front door are: "What an attractive door," and: "How much did it cost?" Such comments are often followed by: "Do you have the number of the company that fitted it?" This will be music to the ears of any installer who has fitted a residential door for a satisfied customer. Recommendations are still a rich source of leads and often front door installations result in a healthy number of recommends. Since a front door is the part of the house at which a householder meets and greets visitors and friends, it will often be a cause for comment when it has been replaced.

Many window companies report that recent typical customers are cash purchasers and have become more discerning in their choice of products. This is a trend that many of Lister Trade Frames' customers have reported. Listers developed a branded offering for its installers over four years ago, and it is only now that the investment is truly paying off. Managing Director Mark Warren explains: “In the last 9 to 12 months we have received a flood of requests from customers for promotional material linked to our Ellitis range of products. We have been promoting the brand locally for the benefit of our customers and we are now witnessing an upsurge in consumer enquiries. These we pass on to our customers.”

An integral part of the overall branding message from Listers is the Gallery Range of composite doors. Unlike many other composite doors on the market today, the Gallery Range doors are thicker, giving homeowners the desired satisfying ‘thud’ when they close their door. The supporting Gallery Collection DVD offered by Listers is a masterstroke and helps to explain all the true benefits of the doors to consumers and installers. Broken down into three areas, the DVD explains the benefits in simple terms to homeowners, and then offers a case study of an installation, followed by the technical characteristics of the product.

When you study the thought process of a consumer wanting to replace a front door, it is easy to see why the Gallery Collection has been so successful for Listers. The couple featured in the DVD place great emphasis on the weight of the door and liken its design and feel to a high- quality timber door. When this is backed up by impressive colour, security, glazing options and a 10-year guarantee, the decision is a no-brainer. To support customers, Listers have also made available new samples to help demonstrate the key benefits of their doors: “Our doors are unquestionably heavier and thicker than many composites on the market today and what better way is there to demonstrate this than by making a comparison sample case available to customers. This we do as a matter of course."

Tel: 01782 391 941
www.listertf.co.uk