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Retail Active launches in August 2008
24.07.08 - Retail
fabricators and installers of windows, doors and conservatories
are finding current trading conditions very challenging. It is
during these difficult times that retail companies are looking
for new ideas and are often reviewing their product ranges.
Against this backdrop, Windows Active is
producing Retail Windows Active, a magazine that uniquely
targets 3,500 retail fabricators and installers. Publishing at
the end of August, the magazine will be mailed separately to
this specifically targeted circulation.
We are currently taking bookings for
editorial and advertising packages that relate to the editorial
profile attached overleaf. Economically priced, these packages
offer advertisers the opportunity to target their products and
services at the retail sector.
If you are interested in taking up one of
our advertising and editorial packages, please call 0870 766
8419 or email any of the following individuals: John Cowie for
editorial - john.Cowie@windowsactive.co.uk and Steve Gravestock for advertising
– steve.gravestock@windowsactive.co.uk
Editorial
Profile: RETAIL
WINDOWS ACTIVE
Covering issues related to the selling and
manufacturing of window, doors and conservatories. Articles
will cover the following issues:
1. Alternative Revenue Streams: Solar
Powered Heating; PVC-U shutters; flat roofing; garage doors.
decking, blinds
2. Specialist products: what's available
and it is worth making or buying in. Looking at vertical
sliders, bi-folding doors, woodgrain PVC + colouring, composite
doors.
3. Retail fabricator case study: Using a
branded system.
4. Taking advantage of marketing support
from your PVC-U supplier.
5. Computer Software: Impressing the
homeowner with visualisation software.
6. Selling Insurance: The benefits of
offering a insurance backed guarantee.
7. Selling on Finance: What products are on
the market.
8. Becoming accredited; BSI, Trademark,
FENSA
9. The option to buy in-frames.
10. Opening a trade counter
11. Opimising production by selecting the
right machinery.
12. The day in the life of a retail
saleperson.
13. Training your sales staff.
14. Lessons from other retail industries.
15. What sales methods and working in
today's market.
16. Conservatories: Still an untapped
market.
17. Aluminium: Making a comeback in the
retail market.
18. Selling energy efficiency to
homeowners.
19. Glass technologies enhancing the home.
20. Out in the field: gadgets and surveying
tools.
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